Have you looked at the ingredients on a food label lately? What about a “processed” food label; like famous brands of cookies, cereals, or junk food snacks?
Do you have those ingredients in your house? Do you even know what all of those ingredients are?
There are tons of artificial, chemical, “junky” ingredients in foods these days. If you see an ingredient called “artificial flavor,” what exactly is it?
Get this, for the most part, it’s a secret! Seriously! Big food companies do not want their proprietary flavors to be known, so they’re allowed to say “artificial flavor” and leave the details out.
What? Why the heck have we put up with that for so long? But what’s even more upsetting is what artificial flavors represent when they are in your food. So I am going to give you the real deal below.
Why use “artificial flavors’ in a product?
When you make an apple muffin at home, what gives it the apple flavor? Apples of course! Like real, whole, chopped or shredded apples or applesauce.
But, let’s say you’re a big food company and you’re making thousands of apple muffins every day. In a factory. On an assembly line.
How would you process the huge number of apples that are to be chopped, grated or made into applesauce? Would you have a separate “Apple Room” where all the apple processing happens? What if one batch is slightly riper, or tastes slightly different from the rest? Will your customers notice a different taste from one muffin to the next?
Apples are perishable – yep they go bad. So how would you guarantee that they won’t go bad? And what if you can have an apple flavor that tastes better than using real apples? Something that makes people want to keep buying them every week. It’s true – some of the artificial flavors are engineered to give an even better taste than the real food.
Companies will often opt for the easier and more profitable option like artificial flavors.
Artificial flavors last longer and will be virtually identical batch after batch. In my apple muffin example, artificial flavors used to make an apple muffin are ready to go, so you don’t need to peel, cut, or worry about apples going brown, or that they’re not tasting “appley” enough.
Oh, and it’s way cheaper than using real, whole apples.
Take Note: If the package says “flavored” in the description, then the flavor is artificial. For example, “apple muffin” contains at least some apple. But, “apple flavored muffin” contains artificial flavor and no apple.
Safety of artificial flavors
While there are some flavors banned for use in many countries, other countries allow them.
There is an approved list of flavors that are accepted to be safe, and are used by the food industry. They are considered GRAS, or “generally recognized as safe.”
Even if they are 100% safe to ingest, the mere fact that an artificial flavor is in food makes it an artificial food. It’s not a real, whole food. Having an artificial flavor as an ingredient almost defines that food to be a processed, “food-like product.” Sometimes we refer to as “junk” food.
Artificial flavors in food indicate that the food, regardless of the marketing, or health claims, is not a healthy choice.
Big food companies use artificial flavors to reduce costs, make the manufacturing process simpler, reduce waste and even enhance flavor way beyond what the natural ingredient would taste like.
They are not added to improve the “healthfulness” or nutrition of the food.
Artificial flavors in the ingredient list indicate that the food is not going to optimize your health. These processed foods are most certainly “junk.”
Don’t buy them. Try this recipe instead.
1 cup quick oats, uncooked
1 tsp cinnamon
1 cup cooked quinoa
3 tbsp maple syrup
1 cup chopped apples
2 eggs, lightly beaten
Preheat oven to 350F.
In a large bowl, mix the quick oats and cinnamon. Add the quinoa and mix again. Now add maple syrup, apples and eggs, and mix until just combined.
Place 12 muffin liners into a muffin pan. Fill each muffin cup about ⅔ of the way. Bake for about 25-30 minutes. Serve and enjoy!
Tip: Before baking, sprinkle each muffin with a touch of cinnamon for extra (natural) flavor.